Google Panda 4.1 Affected 3-5% of Search Queries!

Hey Friends,
Today I come to discuss about Panda 4.1.....

In the term to protect the search result by spammers Search Engine updated its Panda Algorithm. Meant to say, Google's Panda 4.1 now Rolling Out.
Yes, Google's Panda 4.1 released as 24th Sept 2014 (Wednesday of previous week). But affects could be seen from Thursday. As every SEO Specialist knows that Panda is it for Content.

Well, this Panda 4.1 is totally in favor of small sites owners (with minimum pages and good contents). But its affection is brooding because i can see a variation in SERP but that don't match with Panda 4.1 (3-% effect on search queries). Being a SEO Analyst i am running (client's projects) many sites, i can see only one site's SERP get down by 30-50 points for keywords but some of them for same site get listed on top SERP. As per Panda algorithm it should not happen like this. In this concern i already dropped a comment to Panda 4.1 that what is it exactly.

How I get that  Panda 4.1  has  3-5%  affects of search queries?
The well-known Google engineer and Web spam Analyst told in his blog and draw a graph as per the affection has been on site. 

This graph shows drop 30 point in Search Engines Organic search result. You can see that in previous week the search result is flat but on that day it goes down and down. This is result of Expert's site. I can see same for my site in my analytics. But i am bit confused that why some of keywords get penalized. If site comes in panda 4.1 then all keywords rank should go down but nothing happen like this. So i am thinking that my site not comes under Panda 4.1. God wish, that it not happened with mine. Yet, i will make content optimization because it will increase my site's searchability.

How you will get out from Panda 4.1, if your site affected?

Well, it is good that search engine is increasing the algorithm to provide quality search and good result in front of user. but what we do, if your site come in Panda 4.1 update. There is single way to get out from panda 4.1 if you are,  i.e. Hire SEO Expert, who has knowledge about Panda update (not only this update)and tell him for content optimization, if possible add some extra pages and then submit the sitemap in webmaster.

SEO Issue With The Parallax Website

Dear SEO & Business Persons,

From last, some months we generally see the most of business websites are designed in parallax concept. Which seems much attractive and visitors love to stay for time on these types of sites. However, the point is that, is these sites good for search engine.
What is parallax?
Parallax concept is the one page designing concept and very popular now the days because of eye catching design and motion pages. In parallax designing, designer puts the “#” and creates page calls with particular name which search in same page and desired page comes as it clicked.
What is the problem with parallax in SEO?
There are many problems with parallax website in optimizing for search engine. Following point will explain everything:
Meta Tag Problem: As you, know that SEO professional uses keywords as per service offered by company. In addition, for each of service there are 3-4 keywords. So if website is offering four services it counted 16 keywords and there is the standard that we cannot use more than 200 characters in keyword section. So how can we use all Meta keywords in single page?
Heading Tag Problem: Generally SEO specialist recommends one H1 tag on each page, where as in parallax websites, there is the limitation to use only one H1 tag because parallax website is single page design as I already described you in second paragraph. If we staff many H1 tags in only page then it is not making sense for visitors. And because of very short page section other H2 & H3 tag is also difficult to put in the page section.
Loading Time: Parallax websites take more time in loading another page on click in compare of normal HTML sites. So visitor get frustrated and drop current site and goes with another sites, which is easy to open.
Analytical Problem: Yes, as you all SEO professional knows that analytical code which tracks the visitor and provide us full state how many visitor have visited this page and stayed on particular page for how many minutes. However, in parallax website sometimes tracking code is unable to track the visitors exactly. In addition, unable to track that visitor has visited which page. We cannot justify that visitor have visited our service page or not. In the business site, service page has its very important role on online business.
Content Issue: Being a SEO Professional I can understand what the role of content on website is. In addition, what is the importance of content in the search engine?  Nevertheless, if we talk about parallax website its does not allow more content because of very concise design. There is not more space to put lot of contents on that particular section. You cannot describe everything in detail.
Having the knowledge of searching algorithm search engine, I would like to suggest you all business professional that you should not go with parallax website design if you are looking for online business mean to say that business through the website search. Because it is not perfect of searching and can’t include all service keywords in it. Moreover, if we put all possible keywords then it may cause spam. 

How I Create Well And SEO Friendly URL

Hey, Guys are you facing problem in creating SEO friendly URL’S. Its very simple to create SEO friendly URL in different-different platforms.  Now it is necessary to know that
“What is SEO Friendly URL?”
Yes, In SEO website URL plays very important role and increases the searching by two times. It meant to your website URL is also responsible for searching of your website keywords. Therefore, before going for a business website you must consult to any webmaster. Webmaster is the person who does not makes website but give suggestion to build your website search engine friendly.
Necessary steps for SEO Friendly URL:

• Use hyphens to separate the words in URL. Should not use any other symbol between the URL.
• We should keep in mind that URL should not be long. Internet Explorer does not support long URL and take more time in loading.
• Yes, it is also necessary that there should not number of hyphens. It may cause spam.
• Use meaningful URL, meaningful meant to that include categories in the URL. That user can justify where is the file is located.

Example of URL:
If I want to buy product from online shopping portal. As if I am buying the mobile phone so what should the URL for that product.
www.abc.com/product/ed/085/e004587/mobile/p00679s.php
Above URL is not seems good and understandable by user. User cannot justify where he/she is travelling.
However, the following link will be good and understandable for everyone
www.xyz.com/product/electronics/mobile/product-name.php
Benefits of URL’s:

• Well designed URL’s should semantically make sense. Which may explain about page category and user can justify where I am exactly?
• Semantic URL is also helpful to webmaster because semantic URL’s may carry search keywords, which will increase the search quality.
• Semantically maintained URL’s are also beneficial in Anchor text in term of blog comment and forum joining.

For more information regarding to SEO or any query regarding Internet Marketing visit Net World Point, best Internet Marketing Company in Lucknow.

Thanks and Love
Ravi Tripathi
Internet Marketing Consultant
Net World Point IT Solutions (P) Ltd.

Know More about Lead Generation !

Lead generation help the potential customers for the practice of soliciting inquiries. Visitors of a company booth would fill out a card with their contact information by using lead generations and take place like trade shows to get call back from the company for sales team. In this time internet facilities is going to high in market, with the help of lead generation many business going to high in this time. In other word lead generation is a category in which company make their business and promote their business.

Introduction to Lead Generation

Are you want to lead in market then you must have to prove yourself or proof your company to a lead generator is any marketing-related activity intended to publicize the availability of a vendor's product or service. In a newspaper or trade journal Lead generators may be as a simple as printed advertising. Lot of website visitors that seek to internet technology then broadly employed to acquire leads from that to access helpful information to download. Lead generation is B2B marketing that’s mean that business to business marketing in which business is going through one company to other company this all depend upon the review of that particular company at present day lot of company depend on B2B marketing which help to make company successful, Lot of portal is hosted in internet like partner portal this portal help to increase B2B marketing, lot of company in world is depend upon lead generation, without lead generation help (B2B marketing) it is not possible to lead any one company.

Benefits of lead generation

There is lot of benefits of lead generation:-

• Increase the business value of nay company: With the help of lead generation many of the company goes onto air by taking company successful news. It is fully based on B2B marketing.

• The process of lead generation is actually very easy.

• An agency develops a website or partnerships with several websites in which they promote and advertise your product or service.

• A consumer finds these directories or informational sites and they are able to complete an online quote request form. This form is submitted to the agency.

• The buyers information is verified and matched to the appropriate providers.

• These matched leads are then sent via email to the prospective providers with full contact information and purchasing requirements.

For more info visit Net World Point IT Solutions (P) Ltd.

Introduction to Internet Marketing - SEO

 SEO or Search Engine Optimization is somewhat similar to online or internet marketing. But it is not completely internet marketing. It includes marketing means it is a part of the process of SEO. It also provides an online retail outlet as search engine to the businesses to sell the services online. SEO is a strategy of diverting traffic from search engines such as Google to your website. SEO plays a very important role in business as it increases the sales of a business. Today many of our businesses are done by online so your website needs to be accessible from internet. SEO is not a technology like .Net and Java; it's a concept that applies on different web technologies.
SEO can be broken down into four major areas:
1: Investigation/Research
2: On page- Optimization
3: Off page- Optimization
4: Monitoring and Adjustment
Investigation/Research: A lot of research must be done before any changes are made to a website. Research starts with a client interview to determine what type of visitors would be ideal. Once research has been completed it is easy for a SEO to know everything about your site including such things as:

• How many pages does the site have?
• Is the content original or from external feeds?
• Is the site hierarchy well defined?
• How fast does the site load?

On-page Optimization- : It includes all the work associated directly with your websites and includes some of the following:

• Internal linking
• Code cleanup
• Adding appropriate image "alt" attributes

Off-page Optimization- It includes all the efforts made away from your websites and:

• Link Building
• Press releases
• Blog Posts
• Articles
• It also includes traditional forms of advertising such as printed ads in newspapers or magazines

Monitoring and Adjustments- It includes continuing to build link popularity while at the same time adding more high quality content to the website.
Website analysis is the first process that is done by SEO Expert .SEO is the key process to make website most popular on the internet. SEO Company in Lucknow helps you to get higher number of visitors in comparison of others. SEO Company in India helps to increase product visibility through websites to increase on-line sales. For Example- If you are looking for a Samsung mobile dealer in Lucknow, you make a search for this on Google and suppose a related website comes on the top.
SEO affects the business. It is the procedure of structuring the web page so that it is found, read and indexed by search engines in the most effective manner possible. It is much cost effective than any other marketing tool offline or online. SEO Company in India will help in:

• Dominate competition
• Calculate fast ROI
• Minimizing risk
• Get superior sales result
• Best investment for growth

SEO Company in India main emphasis is on heightening the brand value of products and services of clients. Speed Technologies is the market leader of SEO services and provides the patrons with wide range of options. SEO Professionals are very well skilled and expert and they effectively tend to meet with the precise and meticulous standards of clients. The main aspect of SEO Company in Lucknow is that of creating quality blog content as well as back links and helping the customers to attain their stated objectives. Many SEO Company in India having years of experience in providing their esteemed clients with best range of services and developing the quality content with respect to the commodities. Their main motto is to provide all their clients with elevated range of satisfactions and to work in a dedicated and committed manner. They are sanctified with SEO experts and there by extremely proficient at chalking out best business strategies that aims to meet mission and vision of the company.

HOW EFFECTIVE OFF PAGE OPTIMIZATION IN SEO?

Hey what’s up?

As we have discussed about on page optimization and its step which is necessary to take on a previous blog. Now I come to describe the Off Page optimization and its step which is necessary to take and what is the benefit towards these steps.

Off page optimization is a process in which we try to maintain the  link quality over the content on the page. An off page optimization is the best process to boost up the website’s SERP ( Search Engine Result Page) if and only if SEO Expert follows white hat technique for building the backlinks. In link building it is necessary to have countable control in a number of links. Neither it may harm your website (a search engine penalty may be possible for this).

In Off Page optimization following tasks involved :

·         Social Bookmarking Submission

·         Directory Submission

·         Article submission on good traffic websites

·         Blog Posting

·         Business Listing

·         Search Engine Submission

·         Press Release Submission

·         Link wheel submission

These are the main steps which involve in off Page optimization in term of Search Engine Optimization. A good SEO Expert performs all these main steps to maintain the link quality. During this blog writing I have used link quality numerous time. Hope you are thinking that “what is the concern about link quality?” Yes, you are right. Link quality and link juice are two complementary words which fulfil each other. If  the link is juicy then it's called a quality link. Now one more topic come i.e link juice. Link juice is meant by more content and minimum link. We should keep in mind that not to post where lots of outbound links. This is also bad for websites. One more thing  is necessary to know that don’t post your website’s link in irrelevant category. 

HOW ON PAGE OPTIMIZATION IS GOOD OVER OFF PAGE OPTIMIZATION?

In Internet Marketing terms we can’t tell which is good or bad.  Both On page and Off page have their own existence in search engine optimization. Yet my personal experience doesn’t me to say that on page optimization in not better over the off page Optimization. On page optimization technique is most necessary and the first task in term of search engine optimization.

What comes in On page: On page optimization is a huge process but not time taken. On page optimization allow us to examine and alter the design of site if necessary which comes in the category of Design Optimization now these days.  It also allows to disallow to google spider to read the particular page using robots.txt file. And other tasks are mentioned as follows :

1)    Keyword research and analysis

2)    Meta Optimization

a.     Title Tag Optimization

b.    Meta Description

3)    HTML Tag Optimization

a.     Bold Tag {<b></b>}

b.    ALT tag

c.     Heading Tags {H1, H2 & H3}

4)    Sitemap Generation and implementation {xml & html}

5)    Robots.txt File

6)    301 Redirection

7)    Content Optimization

8)    Google Analytic generation  and implementation

9)    Google Webmaster

Off page optimization : coming soon.........!