How I Create Well And SEO Friendly URL

Hey, Guys are you facing problem in creating SEO friendly URL’S. Its very simple to create SEO friendly URL in different-different platforms.  Now it is necessary to know that
“What is SEO Friendly URL?”
Yes, In SEO website URL plays very important role and increases the searching by two times. It meant to your website URL is also responsible for searching of your website keywords. Therefore, before going for a business website you must consult to any webmaster. Webmaster is the person who does not makes website but give suggestion to build your website search engine friendly.
Necessary steps for SEO Friendly URL:

• Use hyphens to separate the words in URL. Should not use any other symbol between the URL.
• We should keep in mind that URL should not be long. Internet Explorer does not support long URL and take more time in loading.
• Yes, it is also necessary that there should not number of hyphens. It may cause spam.
• Use meaningful URL, meaningful meant to that include categories in the URL. That user can justify where is the file is located.

Example of URL:
If I want to buy product from online shopping portal. As if I am buying the mobile phone so what should the URL for that product.
www.abc.com/product/ed/085/e004587/mobile/p00679s.php
Above URL is not seems good and understandable by user. User cannot justify where he/she is travelling.
However, the following link will be good and understandable for everyone
www.xyz.com/product/electronics/mobile/product-name.php
Benefits of URL’s:

• Well designed URL’s should semantically make sense. Which may explain about page category and user can justify where I am exactly?
• Semantic URL is also helpful to webmaster because semantic URL’s may carry search keywords, which will increase the search quality.
• Semantically maintained URL’s are also beneficial in Anchor text in term of blog comment and forum joining.

For more information regarding to SEO or any query regarding Internet Marketing visit Net World Point, best Internet Marketing Company in Lucknow.

Thanks and Love
Ravi Tripathi
Internet Marketing Consultant
Net World Point IT Solutions (P) Ltd.

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Introduction to Internet Marketing - SEO

 SEO or Search Engine Optimization is somewhat similar to online or internet marketing. But it is not completely internet marketing. It includes marketing means it is a part of the process of SEO. It also provides an online retail outlet as search engine to the businesses to sell the services online. SEO is a strategy of diverting traffic from search engines such as Google to your website. SEO plays a very important role in business as it increases the sales of a business. Today many of our businesses are done by online so your website needs to be accessible from internet. SEO is not a technology like .Net and Java; it's a concept that applies on different web technologies.
SEO can be broken down into four major areas:
1: Investigation/Research
2: On page- Optimization
3: Off page- Optimization
4: Monitoring and Adjustment
Investigation/Research: A lot of research must be done before any changes are made to a website. Research starts with a client interview to determine what type of visitors would be ideal. Once research has been completed it is easy for a SEO to know everything about your site including such things as:

• How many pages does the site have?
• Is the content original or from external feeds?
• Is the site hierarchy well defined?
• How fast does the site load?

On-page Optimization- : It includes all the work associated directly with your websites and includes some of the following:

• Internal linking
• Code cleanup
• Adding appropriate image "alt" attributes

Off-page Optimization- It includes all the efforts made away from your websites and:

• Link Building
• Press releases
• Blog Posts
• Articles
• It also includes traditional forms of advertising such as printed ads in newspapers or magazines

Monitoring and Adjustments- It includes continuing to build link popularity while at the same time adding more high quality content to the website.
Website analysis is the first process that is done by SEO Expert .SEO is the key process to make website most popular on the internet. SEO Company in Lucknow helps you to get higher number of visitors in comparison of others. SEO Company in India helps to increase product visibility through websites to increase on-line sales. For Example- If you are looking for a Samsung mobile dealer in Lucknow, you make a search for this on Google and suppose a related website comes on the top.
SEO affects the business. It is the procedure of structuring the web page so that it is found, read and indexed by search engines in the most effective manner possible. It is much cost effective than any other marketing tool offline or online. SEO Company in India will help in:

• Dominate competition
• Calculate fast ROI
• Minimizing risk
• Get superior sales result
• Best investment for growth

SEO Company in India main emphasis is on heightening the brand value of products and services of clients. Speed Technologies is the market leader of SEO services and provides the patrons with wide range of options. SEO Professionals are very well skilled and expert and they effectively tend to meet with the precise and meticulous standards of clients. The main aspect of SEO Company in Lucknow is that of creating quality blog content as well as back links and helping the customers to attain their stated objectives. Many SEO Company in India having years of experience in providing their esteemed clients with best range of services and developing the quality content with respect to the commodities. Their main motto is to provide all their clients with elevated range of satisfactions and to work in a dedicated and committed manner. They are sanctified with SEO experts and there by extremely proficient at chalking out best business strategies that aims to meet mission and vision of the company.

HOW EFFECTIVE OFF PAGE OPTIMIZATION IN SEO?

Hey what’s up?

As we have discussed about on page optimization and its step which is necessary to take on a previous blog. Now I come to describe the Off Page optimization and its step which is necessary to take and what is the benefit towards these steps.

Off page optimization is a process in which we try to maintain the  link quality over the content on the page. An off page optimization is the best process to boost up the website’s SERP ( Search Engine Result Page) if and only if SEO Expert follows white hat technique for building the backlinks. In link building it is necessary to have countable control in a number of links. Neither it may harm your website (a search engine penalty may be possible for this).

In Off Page optimization following tasks involved :

·         Social Bookmarking Submission

·         Directory Submission

·         Article submission on good traffic websites

·         Blog Posting

·         Business Listing

·         Search Engine Submission

·         Press Release Submission

·         Link wheel submission

These are the main steps which involve in off Page optimization in term of Search Engine Optimization. A good SEO Expert performs all these main steps to maintain the link quality. During this blog writing I have used link quality numerous time. Hope you are thinking that “what is the concern about link quality?” Yes, you are right. Link quality and link juice are two complementary words which fulfil each other. If  the link is juicy then it's called a quality link. Now one more topic come i.e link juice. Link juice is meant by more content and minimum link. We should keep in mind that not to post where lots of outbound links. This is also bad for websites. One more thing  is necessary to know that don’t post your website’s link in irrelevant category. 

HOW ON PAGE OPTIMIZATION IS GOOD OVER OFF PAGE OPTIMIZATION?

In Internet Marketing terms we can’t tell which is good or bad.  Both On page and Off page have their own existence in search engine optimization. Yet my personal experience doesn’t me to say that on page optimization in not better over the off page Optimization. On page optimization technique is most necessary and the first task in term of search engine optimization.

What comes in On page: On page optimization is a huge process but not time taken. On page optimization allow us to examine and alter the design of site if necessary which comes in the category of Design Optimization now these days.  It also allows to disallow to google spider to read the particular page using robots.txt file. And other tasks are mentioned as follows :

1)    Keyword research and analysis

2)    Meta Optimization

a.     Title Tag Optimization

b.    Meta Description

3)    HTML Tag Optimization

a.     Bold Tag {<b></b>}

b.    ALT tag

c.     Heading Tags {H1, H2 & H3}

4)    Sitemap Generation and implementation {xml & html}

5)    Robots.txt File

6)    301 Redirection

7)    Content Optimization

8)    Google Analytic generation  and implementation

9)    Google Webmaster

Off page optimization : coming soon.........!