Introduction to Internet Marketing - SEO

 SEO or Search Engine Optimization is somewhat similar to online or internet marketing. But it is not completely internet marketing. It includes marketing means it is a part of the process of SEO. It also provides an online retail outlet as search engine to the businesses to sell the services online. SEO is a strategy of diverting traffic from search engines such as Google to your website. SEO plays a very important role in business as it increases the sales of a business. Today many of our businesses are done by online so your website needs to be accessible from internet. SEO is not a technology like .Net and Java; it's a concept that applies on different web technologies.
SEO can be broken down into four major areas:
1: Investigation/Research
2: On page- Optimization
3: Off page- Optimization
4: Monitoring and Adjustment
Investigation/Research: A lot of research must be done before any changes are made to a website. Research starts with a client interview to determine what type of visitors would be ideal. Once research has been completed it is easy for a SEO to know everything about your site including such things as:

• How many pages does the site have?
• Is the content original or from external feeds?
• Is the site hierarchy well defined?
• How fast does the site load?

On-page Optimization- : It includes all the work associated directly with your websites and includes some of the following:

• Internal linking
• Code cleanup
• Adding appropriate image "alt" attributes

Off-page Optimization- It includes all the efforts made away from your websites and:

• Link Building
• Press releases
• Blog Posts
• Articles
• It also includes traditional forms of advertising such as printed ads in newspapers or magazines

Monitoring and Adjustments- It includes continuing to build link popularity while at the same time adding more high quality content to the website.
Website analysis is the first process that is done by SEO Expert .SEO is the key process to make website most popular on the internet. SEO Company in Lucknow helps you to get higher number of visitors in comparison of others. SEO Company in India helps to increase product visibility through websites to increase on-line sales. For Example- If you are looking for a Samsung mobile dealer in Lucknow, you make a search for this on Google and suppose a related website comes on the top.
SEO affects the business. It is the procedure of structuring the web page so that it is found, read and indexed by search engines in the most effective manner possible. It is much cost effective than any other marketing tool offline or online. SEO Company in India will help in:

• Dominate competition
• Calculate fast ROI
• Minimizing risk
• Get superior sales result
• Best investment for growth

SEO Company in India main emphasis is on heightening the brand value of products and services of clients. Speed Technologies is the market leader of SEO services and provides the patrons with wide range of options. SEO Professionals are very well skilled and expert and they effectively tend to meet with the precise and meticulous standards of clients. The main aspect of SEO Company in Lucknow is that of creating quality blog content as well as back links and helping the customers to attain their stated objectives. Many SEO Company in India having years of experience in providing their esteemed clients with best range of services and developing the quality content with respect to the commodities. Their main motto is to provide all their clients with elevated range of satisfactions and to work in a dedicated and committed manner. They are sanctified with SEO experts and there by extremely proficient at chalking out best business strategies that aims to meet mission and vision of the company.

HOW EFFECTIVE OFF PAGE OPTIMIZATION IN SEO?

Hey what’s up?

As we have discussed about on page optimization and its step which is necessary to take on a previous blog. Now I come to describe the Off Page optimization and its step which is necessary to take and what is the benefit towards these steps.

Off page optimization is a process in which we try to maintain the  link quality over the content on the page. An off page optimization is the best process to boost up the website’s SERP ( Search Engine Result Page) if and only if SEO Expert follows white hat technique for building the backlinks. In link building it is necessary to have countable control in a number of links. Neither it may harm your website (a search engine penalty may be possible for this).

In Off Page optimization following tasks involved :

·         Social Bookmarking Submission

·         Directory Submission

·         Article submission on good traffic websites

·         Blog Posting

·         Business Listing

·         Search Engine Submission

·         Press Release Submission

·         Link wheel submission

These are the main steps which involve in off Page optimization in term of Search Engine Optimization. A good SEO Expert performs all these main steps to maintain the link quality. During this blog writing I have used link quality numerous time. Hope you are thinking that “what is the concern about link quality?” Yes, you are right. Link quality and link juice are two complementary words which fulfil each other. If  the link is juicy then it's called a quality link. Now one more topic come i.e link juice. Link juice is meant by more content and minimum link. We should keep in mind that not to post where lots of outbound links. This is also bad for websites. One more thing  is necessary to know that don’t post your website’s link in irrelevant category. 

HOW ON PAGE OPTIMIZATION IS GOOD OVER OFF PAGE OPTIMIZATION?

In Internet Marketing terms we can’t tell which is good or bad.  Both On page and Off page have their own existence in search engine optimization. Yet my personal experience doesn’t me to say that on page optimization in not better over the off page Optimization. On page optimization technique is most necessary and the first task in term of search engine optimization.

What comes in On page: On page optimization is a huge process but not time taken. On page optimization allow us to examine and alter the design of site if necessary which comes in the category of Design Optimization now these days.  It also allows to disallow to google spider to read the particular page using robots.txt file. And other tasks are mentioned as follows :

1)    Keyword research and analysis

2)    Meta Optimization

a.     Title Tag Optimization

b.    Meta Description

3)    HTML Tag Optimization

a.     Bold Tag {<b></b>}

b.    ALT tag

c.     Heading Tags {H1, H2 & H3}

4)    Sitemap Generation and implementation {xml & html}

5)    Robots.txt File

6)    301 Redirection

7)    Content Optimization

8)    Google Analytic generation  and implementation

9)    Google Webmaster

Off page optimization : coming soon.........!

ARE ANY CRITERIA TO SEARCH ENGINE ?

We read and talk about search engines and their algorithms and guesses the algorithm what is it exactly. It is too much easy to find the algorithm of search engines because search is working to provide the information to the user. This information may be in any of area like medical, educational, technical, social and other about. Peoples come to search engine to get better information about their problem and search engine serves them. To continue this service to serving best solution search engine updated their algorithm to stop the spammers to stop posting less informative and un-quality content.

Now the day billions of websites are on search engine for providing the information two peoples but all not at top in SERP (search engine rankings page). Why are they not? To calculate the SERP position search engines have criteria and which sites follow these criteria and fitted in these criteria they get good SERP positions.

What are the search engine criteria?

Well, different-different criteria’s are set up for different search engines. But all search engines have the same goal that to provide the quality content to the users. To be in search engine criteria we must do the following steps.

Keyword and Search Behaviorism: Peoples searches what they need to know about and search engine catches particular phase of the data center and serves to user system. In the sense of rank our site we must to feel the user's understanding and create it as a keyword phrase which is catch-able by search engine. It’ll increase the site's search ability and get ranked in SERP.

Most Important things – contents:  Search engine loves three things in sites i.e. Content, content and content. If your site has very good content then user stays here for a long time and use this content, which will increase the indexing and your site get ranked at the top of SERP i.e. Search Engine Rank Page.

Have you done Optimization? : This is also being necessary that the site must be optimized. It meant by optimization of Meta’s. In Meta optimization several steps are required:

Title Tag: Site must have a unique and which summaries the site’s services and goal.

Meta Description:  This is also being necessary for a site to have well described description which may describe about the services offered by that website to the search engine.

For Best Service Check Out.

Working and SEO Experiences

Hey Guys

I've handled numerous projects my all academic and working experience are as follows:

Experience:                                                                                                      1+ year

Working in KD Infotech as Sr. SEO Expert.

·        Worked in SpeedUpSEO from Jan 2013 to 2nd Apr.

·         11 months experience of SEO (search engine optimization) in Lucid Softech Pvt. Ltd. From the Feb 2012 to Dec 2012.

·         Have a certification experience of three month in web development with the tools JSP, My SQL, My eclipse, HTML.

Special Skills In SEO:

OFF PAGE -:

·    Social media Optimization

·     Directory submission

·     Social Bookmarking submission

·     Article Submission

·     Business Listing

·     Local listing (Google, Yahoo, Bing)

·     Press Release

·     YouTube Optimization and tricks to get traffic from YouTube.

·      Forum posting

·      Web2.0 technology (twitter, Stumble upon, Facebook fan page)

·      Comment on do-follow blogs

      ON PAGE-:

            ·     Keywords Research

              ·      Making Title, Description. 

              ·      Google Analytics

                ·      Google Webmaster

              ·      Generate Site Map

              ·      Pre-optimization

My Role in KD Infotech:

·         Working in KD Infotech as a SEO Expert (On page and off page) and execute my work with possible resources for different projects and make a dynamic report for each of projects weekly.

COMPUTER PROFICIENCY:

·        Operating Systems: Window 98, Window XP, UNIX, Windows 7

·        Languages: C, C++, HTML, Core Java, JSP, Mysql, and My Eclipse etc.

·        Application: Dream weaver, office 2003, office 2007, SQL server, My Eclipse etc.

RECENT PROJECTS {SEO}:

http://www.naturaltestosteronepills.com (For Google.com)

1. Testosterone Pills – 2^nd

2. Natural Testosterone Pills – 1^st

http://www.testosteronesupplementsreview.com (For Google.com)

1. Testosterone Supplements – 1^st
2. Best Testosterone Supplements – 4^th  

http://www.carsfightingcancer.org/  (For Google.com)

    1. Donate your cars

    2. car donation for charity

http://www.carshelpingpets.org/

    1. Donate your cars

    2. car donation for charity

I have worked over then 20 projects in this 1+ year time span. 

EDUCATIONAL QUALIFICATION:

COURSES	UNIVERSITY	PERCENTAGE	YEAR OF PASSING
MCA	IGNOU	58%	2012
BCA	IGNOU	60%	2011
12th	U.P. Board	73%	2007
10th	U.P. Board	61%	2005

HOBBIES:

·        Travelling and Driving.

·        Playing & watching cricket

·        Surfing Internet,

Special Skills:

·        Effective communication skills.

·        Ability to handle situation whenever required.

·        Has great deal of commitment towards work.

·        Able to follow direction as well as take initiative.

SEO Expert in Lucknow Contact

Hello Friends and Business peoples

I'm Ravi Prakash Tripathi, a online business professional. My contact information is as follow:

Name : Ravi Prakash Tripathi

Designation: Web Expert & Analyst

Company : Net World Point IT Solutions (P) Ltd.

Profile: SEO Expert, Onpage optimization, off page optimization, web master expert, social media optimization.

Mobile number: +91-9628599860, +91-8601883000 (Personal)

Mail contact :
expertseo91@gmail.com,
ravi.tripathi95@gmail.com,
ravi.seoexpert@kdinfotech.in {Internet Marketing Head at KdInfotech}
                                                                

Facebook : http://www.facebook.com/ravi.tripathi9

Twitter : https://twitter.com/ravitripathi91
Pinterest: http://www.pinterest.com/ravitripathi9/
Skype Id : ravi.tripathi91