Showing posts with label Internet Marketing Service Lucknow. Show all posts
Showing posts with label Internet Marketing Service Lucknow. Show all posts

Thursday, May 01, 2014

SEO Issue With The Parallax Website

Dear SEO & Business Persons,

From last, some months we generally see the most of business websites are designed in parallax concept. Which seems much attractive and visitors love to stay for time on these types of sites. However, the point is that, is these sites good for search engine.
What is parallax?
Parallax concept is the one page designing concept and very popular now the days because of eye catching design and motion pages. In parallax designing, designer puts the “#” and creates page calls with particular name which search in same page and desired page comes as it clicked.
What is the problem with parallax in SEO?
There are many problems with parallax website in optimizing for search engine. Following point will explain everything:
Meta Tag Problem: As you, know that SEO professional uses keywords as per service offered by company. In addition, for each of service there are 3-4 keywords. So if website is offering four services it counted 16 keywords and there is the standard that we cannot use more than 200 characters in keyword section. So how can we use all Meta keywords in single page?
Heading Tag Problem: Generally SEO specialist recommends one H1 tag on each page, where as in parallax websites, there is the limitation to use only one H1 tag because parallax website is single page design as I already described you in second paragraph. If we staff many H1 tags in only page then it is not making sense for visitors. And because of very short page section other H2 & H3 tag is also difficult to put in the page section.
Loading Time: Parallax websites take more time in loading another page on click in compare of normal HTML sites. So visitor get frustrated and drop current site and goes with another sites, which is easy to open.
Analytical Problem: Yes, as you all SEO professional knows that analytical code which tracks the visitor and provide us full state how many visitor have visited this page and stayed on particular page for how many minutes. However, in parallax website sometimes tracking code is unable to track the visitors exactly. In addition, unable to track that visitor has visited which page. We cannot justify that visitor have visited our service page or not. In the business site, service page has its very important role on online business.
Content Issue: Being a SEO Professional I can understand what the role of content on website is. In addition, what is the importance of content in the search engine?  Nevertheless, if we talk about parallax website its does not allow more content because of very concise design. There is not more space to put lot of contents on that particular section. You cannot describe everything in detail.
Having the knowledge of searching algorithm search engine, I would like to suggest you all business professional that you should not go with parallax website design if you are looking for online business mean to say that business through the website search. Because it is not perfect of searching and can’t include all service keywords in it. Moreover, if we put all possible keywords then it may cause spam. 

Saturday, April 26, 2014

How I Create Well And SEO Friendly URL

Hey, Guys are you facing problem in creating SEO friendly URL’S. Its very simple to create SEO friendly URL in different-different platforms.  Now it is necessary to know that
“What is SEO Friendly URL?”
Yes, In SEO website URL plays very important role and increases the searching by two times. It meant to your website URL is also responsible for searching of your website keywords. Therefore, before going for a business website you must consult to any webmaster. Webmaster is the person who does not makes website but give suggestion to build your website search engine friendly.
Necessary steps for SEO Friendly URL:
  • Use hyphens to separate the words in URL. Should not use any other symbol between the URL.
  • We should keep in mind that URL should not be long. Internet Explorer does not support long URL and take more time in loading.
  • Yes, it is also necessary that there should not number of hyphens. It may cause spam.
  • Use meaningful URL, meaningful meant to that include categories in the URL. That user can justify where is the file is located.
Example of URL:
If I want to buy product from online shopping portal. As if I am buying the mobile phone so what should the URL for that product.
www.abc.com/product/ed/085/e004587/mobile/p00679s.php
Above URL is not seems good and understandable by user. User cannot justify where he/she is travelling.
However, the following link will be good and understandable for everyone
www.xyz.com/product/electronics/mobile/product-name.php
Benefits of URL’s:
  • Well designed URL’s should semantically make sense. Which may explain about page category and user can justify where I am exactly?
  • Semantic URL is also helpful to webmaster because semantic URL’s may carry search keywords, which will increase the search quality.
  • Semantically maintained URL’s are also beneficial in Anchor text in term of blog comment and forum joining.
For more information regarding to SEO or any query regarding Internet Marketing visit Net World Point, best Internet Marketing Company in Lucknow.
Thanks and Love
Ravi Tripathi
Internet Marketing Consultant
Net World Point IT Solutions (P) Ltd.