Tuesday, October 07, 2014

Co-citation ! Is the Future of Google Search !

Its sound funny when peoples say “Google is opened in my computer how you can say Internet connection is not good”, if any error occurs in Internet connection. Yes, Many Peoples knows Google is the Net. They say Google is working then why other sites are not?
Well, its funny peoples. They are saying like this it doesn't mean that they are not educated, actually  Google has importance in everyone life, we peoples first open Google then go for other. It is doesn't matter that we knows the site url or not.

But this is not my topic for today, just washing out the Google's value in our daily life.

Do you Guys & Girls familiar with word : “Co-citation!”

I heard that Co-citation is the future of Google Search and search quires. Is it quit possible that Co-citation is only way to rank your search keywords on Google's top SERP (SERP- Search Engine Result Page). I don't think, what you say ?

I am started my carrier ( Search marketing and Analysis )with Panda first update. Panda first update was announced on Fabruary 2011, from Panda 1st update till now ( Panda 24th update – Panda 4.1 released on 24th September 2014) i have passed many updates and penalties too. But no one stays for long. I am not telling you that Co-citation will not be effective for businesses. Obviously it benefits our businesses. Even Co-citation will increase the visible of search term. But before explaining how ? I would like to describe, what is it?

Co-citation – As the name suggested that Co- citation “Co is stands for relationship” as we use co-worker, and creation is “to build”. In other words, “Co- citation is the strategy to build relationship (hand shaking) among the sites but not directly as we are doing. Here is some change in term of Co-citation.

Look at image :


I think now it is clear what is Co-citation? Use this tactic, and get your SERP on top.... ! It is beneficial but not the future of Google Search. Keep working I will back with some more interesting topics.

Wednesday, October 01, 2014

Google Panda 4.1 Affected 3-5% of Search Queries!

Hey Friends,
Today I come to discuss about Panda 4.1.....

In the term to protect the search result by spammers Search Engine updated its Panda Algorithm. Meant to say, Google's Panda 4.1 now Rolling Out.
Yes, Google's Panda 4.1 released as 24th Sept 2014 (Wednesday of previous week). But affects could be seen from Thursday. As every SEO Specialist knows that Panda is it for Content.



Well, this Panda 4.1 is totally in favor of small sites owners (with minimum pages and good contents). But its affection is brooding because i can see a variation in SERP but that don't match with Panda 4.1 (3-% effect on search queries). Being a SEO Analyst i am running (client's projects) many sites, i can see only one site's SERP get down by 30-50 points for keywords but some of them for same site get listed on top SERP. As per Panda algorithm it should not happen like this. In this concern i already dropped a comment to Panda 4.1 that what is it exactly.

How I get that  Panda 4.1  has  3-5%  affects of search queries?
The well-known Google engineer and Web spam Analyst told in his blog and draw a graph as per the affection has been on site. 

This graph shows drop 30 point in Search Engines Organic search result. You can see that in previous week the search result is flat but on that day it goes down and down. This is result of Expert's site. I can see same for my site in my analytics. But i am bit confused that why some of keywords get penalized. If site comes in panda 4.1 then all keywords rank should go down but nothing happen like this. So i am thinking that my site not comes under Panda 4.1. God wish, that it not happened with mine. Yet, i will make content optimization because it will increase my site's searchability.

How you will get out from Panda 4.1, if your site affected?

Well, it is good that search engine is increasing the algorithm to provide quality search and good result in front of user. but what we do, if your site come in Panda 4.1 update. There is single way to get out from panda 4.1 if you are,  i.e. Hire SEO Expert, who has knowledge about Panda update (not only this update)and tell him for content optimization, if possible add some extra pages and then submit the sitemap in webmaster.

Monday, July 28, 2014

Learn The Fundamentals Of Pay-Per-Click (PPC) Promotion!

Chapter :1 (Know about PPC)

Whether you have detected a little concerning PPC promoting and square measure curious to be told additional, otherwise you already grasp that you just wish to use PPC to promote your business, however are not positive wherever to start out, you have return to the correct place! This is often the primary lesson in PPC University, a group of 3 target-hunting courses, which will teach you everything you would like to grasp concerning PPC and the way to form it work for you.
What is PPC?
PPC stands for pay-per-click, a model of net promoting during which advertisers pay a fee anytime one among their ads is clicked. It is the simplest way of shopping for visits to your web site, instead of attempting to earn those visits organically.
Search engine advertising is one among the foremost in style sorts of PPC. It permits advertisers to bid for ad fixing during a search engine's sponsored links once somebody searches on a keyword that has associated with their business giving. as an example, if we tend to bid on the keyword PPC code, our ad may show up within the terribly high spot on the Google results page.
Every time our ad is clicked, causing a visitant to our web site, we have to pay the computer program a little fee. Once PPC is functioning properly, the fee is trivial; because of the visit is value over what you acquire it. In different words, if we tend to pay Rs. 30 for a click, however the press ends up in a Rs. 1000 sale, then we have created a hefty profit.
A lot goes into building a winning PPC campaign: from researching and choosing the correct keywords, to planning those keywords into well-organized campaigns and ad teams, to putting in place PPC landing pages that square measure optimized for conversions. Search engines reward advertisers UN agency will produce relevant, showing intellect targeted pay-per-click campaigns by charging them less for ad clicks. If your ads and landing pages square measure helpful and satisfactory to users, Google charges you less per click, emerges in higher profits for your business. Therefore, if you wish to start out mistreatment PPC, it is necessary to be told a way to roll in the hay right.
What is Google AdWords?
Google AdWords is that the single most well liked PPC advertising system within the world. The AdWords platform exemption businesses to make ads that seem on Google’s computer program and different Google properties.
AdWords operates on a pay-per-click model, during which users bid on keywords and acquire every click on their advertisements. Each time a probe is initiated; Google digs into the pool of AdWords advertisers and chooses a group of winners to seem within the valuable ad area on its search results page. The winner’s square measure chosen supported a mix of things, as well as the standard and composites of their keywords and ad campaigns, moreover because the size of their keyword bids.
More specifically, UN agency gets to seem on the page is predicated on and advertiser’s Ad Rank, a metric scheduled by multiplying 2 key factors CPC Bid (the highest quantity Associate in Nursing advertiser is willing to spend) and Quality Score (a worth that takes into consideration your click-through rate, contingency, and landing page quality). This method permits winning advertisers to achieve potential customers at a price that matches their budget. It is a sort of auction. The below info graphic illustrates however this auction system works.
Conducting PPC promoting through AdWords is especially valuable because of, because the most well liked computer program, Google gets large amounts of traffic and so delivers the foremost impressions and clicks to your ads. However typically your PPC ads embark to depends on that keywords and match varieties you choose. Whereas variety of things confirms however no-hit your PPC movements are going to be, you will attain plenty by focusing on:
        Keyword Connectedness:  Handwork PPC keyword lists, tight keyword teams, and correct ad text.
        Landing Page: Property making optimized landing pages with persuasive, relevant content and a transparent call-to-action, tailored to specific search queries.
        Quality Score: Quality Score is Google's rating of the standard and connectedness of your keywords, landing pages, and PPC campaigns. Advertising executive with higher Quality Scores get additional ad clicks at lower prices.
PPC Keyword analysis
Keyword analysis for PPC are often unbelievably long, however it\'s additionally unbelievably necessary. Your entire PPC campaign is constructed around keywords, and therefore the most no-hit AdWords advertisers unendingly grow and refine their PPC keyword list. If you simply do keyword analysis once, after you yield your 1st campaign, you're most likely missing out on many thousands of valuable, long-tail, low-priced and extremely relevant keywords that might be driving traffic to your web site.
An impressive PPC keyword list ought to be:
        Relevant: after all, you do not wish to be paying for net traffic that has nothing to try to do along with your business. You wish to search out targeted keywords, which will cause a better PPC click-through rate, influential value per click, and elongated profits. Which means the keywords you bid on ought to be closely associated with the offerings you sell?
        Exhaustive:  your keyword analysis ought to embody not solely the foremost in style and regularly searched terms in your niche, however additionally to the long tail of search. Long-tail keywords square measure additional specific and fewer common, how be it, they add up to account for the bulk of search-driven traffic. Additionally, they are less competitive, and so less costly.
        Expansive - PPC is repetitious. You wish to perpetually refine and expand your campaigns, and make Associate in nursing envelopment during which your keyword list is consistently growing and adapting.
Managing Your PPC Campaigns
Once you have been created your new campaigns, you will have to be compelled to manage them frequently to form positive they still are effective. In fact, regular account activity is one among the simplest predictors of account success. You must be unendingly analyzing the performance of your account and creating the subsequent changes to optimize your campaigns:
        Add PPC Keywords: Distend the reach of your PPC campaigns by adding keywords that square measure relevant to your business.
        Add Negative Keywords: Concatenate non-converting terms as negative keywords to boost campaign connation and cut back wasted pay.
        Split Ad Groups: Improve click-through rate (CTR) and Quality Score by ripping up your ad teams into smaller, additional relevant ad teams, that assist you produce additional targeted ad text and landing pages.
        Review pricey PPC Keywords: Review dear, under-performing keywords and shut them off if necessary.
        Refine Landing Pages: Modify the content and calls-to-action (CTAs) of your landing pages to align with individual search queries so as to spice up conversion rates. Do not send all of your traffic to constant page.

Friday, May 02, 2014

Is Internet Usages Involved In Modernization!

This going era is modern era, but point is that how I can say that it’s a modern era mean to say that “what is the point which can proof that we are living modern lifestyle”. Yes, there is much point which will describes that we are in modern time and we are enjoying it but we are not aware with that topic and lifestyle, we can say we wouldn’t want to know about. Do you know when this modern time got started, don’t know, even nobody knows it. But we can’t say it lack of knowledge. Actually, modernization is the interference of internet and other technological things in our daily lifestyle, which we accepted without any pressure as per our need. 
Is the modernization our need?
Yes, it’s our need. Because as per situation and time we get something happening in our life or find something in our neighbor and we tried to be regular for that. Why? See, sometimes before my neighbor had a mobile phone but I had not, that time I was thinking that one cell phone should be here also. And I purchased a cell phone. Is that was my requirement, no when I found that somebody is using so why I not? And now mobile phone is our basic need. This is called modernization. So modernization is our need if and only if we want to be modern and want to change our lifestyle day to day.
Modernization vs Internet!
Yaah! In before the times there was the difference between modernization and Internet but because everyone was not aware with internet but now we can say that internet is the another name of modernization. Modernization is directly proportional to internet as the use of internet will increase we can say that they get modern.
Internet reaches in India!
Now, topic is that, is the Indians involved in internet and if yes, what is the percentage in the compare of other countries. And what is the position of other countries in the list of internet reach. If I talk about India then India is on 9th position in the list of internet reach. Only 12% of peoples are involved in internet. Whereas other countries are more than our expectations. Following table will clear your all doubts:

Britain
87%
Canada
86%
Germany
84%
South Africa
84%
Australia
81%
China
42%
..
..
..
..
India
12%
India is at 9th possition in the term of Internet access !

More about Internet Marketing or any IT service visit : Net World Point

Thursday, May 01, 2014

SEO Issue With The Parallax Website

Dear SEO & Business Persons,

From last, some months we generally see the most of business websites are designed in parallax concept. Which seems much attractive and visitors love to stay for time on these types of sites. However, the point is that, is these sites good for search engine.
What is parallax?
Parallax concept is the one page designing concept and very popular now the days because of eye catching design and motion pages. In parallax designing, designer puts the “#” and creates page calls with particular name which search in same page and desired page comes as it clicked.
What is the problem with parallax in SEO?
There are many problems with parallax website in optimizing for search engine. Following point will explain everything:
Meta Tag Problem: As you, know that SEO professional uses keywords as per service offered by company. In addition, for each of service there are 3-4 keywords. So if website is offering four services it counted 16 keywords and there is the standard that we cannot use more than 200 characters in keyword section. So how can we use all Meta keywords in single page?
Heading Tag Problem: Generally SEO specialist recommends one H1 tag on each page, where as in parallax websites, there is the limitation to use only one H1 tag because parallax website is single page design as I already described you in second paragraph. If we staff many H1 tags in only page then it is not making sense for visitors. And because of very short page section other H2 & H3 tag is also difficult to put in the page section.
Loading Time: Parallax websites take more time in loading another page on click in compare of normal HTML sites. So visitor get frustrated and drop current site and goes with another sites, which is easy to open.
Analytical Problem: Yes, as you all SEO professional knows that analytical code which tracks the visitor and provide us full state how many visitor have visited this page and stayed on particular page for how many minutes. However, in parallax website sometimes tracking code is unable to track the visitors exactly. In addition, unable to track that visitor has visited which page. We cannot justify that visitor have visited our service page or not. In the business site, service page has its very important role on online business.
Content Issue: Being a SEO Professional I can understand what the role of content on website is. In addition, what is the importance of content in the search engine?  Nevertheless, if we talk about parallax website its does not allow more content because of very concise design. There is not more space to put lot of contents on that particular section. You cannot describe everything in detail.
Having the knowledge of searching algorithm search engine, I would like to suggest you all business professional that you should not go with parallax website design if you are looking for online business mean to say that business through the website search. Because it is not perfect of searching and can’t include all service keywords in it. Moreover, if we put all possible keywords then it may cause spam. 

Saturday, April 26, 2014

How I Create Well And SEO Friendly URL

Hey, Guys are you facing problem in creating SEO friendly URL’S. Its very simple to create SEO friendly URL in different-different platforms.  Now it is necessary to know that
“What is SEO Friendly URL?”
Yes, In SEO website URL plays very important role and increases the searching by two times. It meant to your website URL is also responsible for searching of your website keywords. Therefore, before going for a business website you must consult to any webmaster. Webmaster is the person who does not makes website but give suggestion to build your website search engine friendly.
Necessary steps for SEO Friendly URL:
  • Use hyphens to separate the words in URL. Should not use any other symbol between the URL.
  • We should keep in mind that URL should not be long. Internet Explorer does not support long URL and take more time in loading.
  • Yes, it is also necessary that there should not number of hyphens. It may cause spam.
  • Use meaningful URL, meaningful meant to that include categories in the URL. That user can justify where is the file is located.
Example of URL:
If I want to buy product from online shopping portal. As if I am buying the mobile phone so what should the URL for that product.
www.abc.com/product/ed/085/e004587/mobile/p00679s.php
Above URL is not seems good and understandable by user. User cannot justify where he/she is travelling.
However, the following link will be good and understandable for everyone
www.xyz.com/product/electronics/mobile/product-name.php
Benefits of URL’s:
  • Well designed URL’s should semantically make sense. Which may explain about page category and user can justify where I am exactly?
  • Semantic URL is also helpful to webmaster because semantic URL’s may carry search keywords, which will increase the search quality.
  • Semantically maintained URL’s are also beneficial in Anchor text in term of blog comment and forum joining.
For more information regarding to SEO or any query regarding Internet Marketing visit Net World Point, best Internet Marketing Company in Lucknow.
Thanks and Love
Ravi Tripathi
Internet Marketing Consultant
Net World Point IT Solutions (P) Ltd.

Saturday, March 15, 2014

How to Create Webmaster ?

Dear Friends,


In the Internet Marketing there are many of task. As I've described it my previous blog that what is the necessary thing comes in Internet Marketing i.e. On-page optimization and Off-page optimization.
But two more things are remain to describe about, are Google Webmaster and Google Analytic.
Webmaster and Analytic are not only for Google. Bing, Yahoo and other search engines also.

Follow the step to create the Google Webmaster : 

1. Visit https://www.google.com/webmasters/
2. Click on "Sign In to Webmaster Tool"
3. Now click on "Add New Site". add site dialogue box will be appeared. Put the site link in box and click on continue.  
4. Fill other records if requires. and then verify your ownership by putting the meta code generated by webmaster in your site's source code. {There is many verification method available in like meta code, Google verification file, domain server option, analytic and other}
5. And then click on verify.


Thanks