In Internet Marketing terms we can’t tell which is good or
bad. Both On page and Off page have their
own existence in search engine optimization. Yet my personal experience doesn’t
me to say that on page optimization in not better over the off page
Optimization. On page optimization technique is most necessary and the first
task in term of search engine optimization.
What comes
in On page: On page optimization is a huge process but not time taken.
On page optimization allow us to examine and alter the design of site if necessary which comes in the category of Design Optimization now these days. It also allows to disallow to google spider to
read the particular page using robots.txt file. And other tasks are mentioned
as follows :
1) Keyword research
and analysis
2) Meta
Optimization
a. Title Tag
Optimization
b. Meta
Description
3) HTML Tag
Optimization
a. Bold Tag {<b></b>}
b. ALT tag
c. Heading
Tags {H1, H2 & H3}
4) Sitemap
Generation and implementation {xml & html}
5) Robots.txt
File
6) 301
Redirection
7) Content
Optimization
8) Google
Analytic generation and implementation
9) Google
Webmaster
Off page optimization : coming soon.........!
